Coffee ranks in the top three most consumed beverages globally, alongside tea and
water. Over 800 billion cups are enjoyed every year, and this number is growing
at an annual rate of 1.5%. That’s an increase of 12 billions cups per year!
Globally, NESCAFÉ is consumed at a rate of more than 4,000 cups every second!
Since the Middle Ages, and its origins in the luxury coffee houses of the Middle
East, this mysterious, complex, stimulating beverage has provoked love and fear.
Considered by some to be a cure-all and by others to be the embodiment of evil,
coffee has always aroused scientific interest. Today, experts agree that moderate
coffee consumption of up to 5 cups per day has no detrimental effect on health.
In fact, it may even have some protective benefits.
When roasted, every single coffee bean releases hundreds of different aromas. That’s
why the taste and aroma of NESCAFÉ is so complex. We use only carefully selected
Arabica and Robusta coffee beans and water to deliver a unique experience with every
The intriguing complexity of coffee means it can deliver a whole range of emotional
benefits that go beyond taste - from stimulation to relaxation to refreshment, and
Water is the main ingredient in a cup of coffee. A typical 150 ml cup of coffee
corresponds to 10% of your average daily water requirement from beverages. And soluble
coffee is practically free of calories, with only 2kcal per cup, while brewed coffee,
espresso, or coffee mixtures (coffee-chicory) have just 5kcal/cup.
While a lot of people believe coffee to have a diuretic effect because of its caffeine
content, all recent scientific studies agree that moderate coffee consumption of
3 to 5 cups per day is actually no more diuretic than water.