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MILKY BAR® is one of the best loved White Chocolate brands. Enjoyed by both kids and adults alike, it is Nestlé Confectionery's 11th oldest brand.  The well known Milkybar kid first made an appearance in 1961. There have been many Milkybar Kids over the past 49 years, the first of which was played by Terry Brooks with the most recent kid played by William Ray.

MILKY BAR® is available in a large number of different packs, including Milkybar Buttons, Milkybar Kid Bar and Milkybar Giant Buttons Sharing Bag. Milkybar also has an exciting Easter and Christmas range, including MILKY BAR® boxed Eggs, Milkybar Mini Eggs and Bluebell the cow chocolate hollow figure.

In 2007, MILKY BAR® became the 1st Confectionery brand to be made using only natural ingredients.

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