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NESCAFÉ® coffee originated in Brazil in the 1930s as an early example of innovation and sustainable development! Having developed a way to make a quality cup of coffee simply by adding boiling water, NESCAFÉ® coffee was launched in Switzerland in 1938. It was soon exported to France, the UK and the USA. In 1965 NESCAFÉ® brand extended its innovation by offering freeze-dried soluble coffee with the launch of Gold Blend. Over the years, NESCAFÉ® product innovation has evolved further to capture even more of the natural aroma and flavour from every coffee bean. Today consumers around the world enjoy the quality, flavour, aroma, convenience and natural goodness of NESCAFÉ® coffee in many different formats.

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